Wishek Tri-County Fair  July 12th and 13th  Wishek ND

ND State Fair  July 19th-27th  Commercial Bldg. 3  11 am to 10 pm  Minot ND

Ignite change in just 5 seconds

We believe in the transformative power of just 5 seconds. Inspired by founder Pam Emmils' recovery journey from opioid addiction, we are the creators of the life-changing 5 Second Rule Bracelet and empowering clothes that can change lives in just 5 seconds. Join us in embracing the power of 5 seconds to unlock a life full of joy, purpose, and love, and together, let's transform lives, one second at a time.

Empowering Transformation

Creator of the original groundbreaking 5-Second Rule Bracelets, designed as a tool to enhance self-empowerment through the touch of grounding gemstones.

With our authentic gemstone bracelets, you can tap into your true confidence, ignite your success, and uncover your deepest desires.

The bracelet is a symbol of transformation, enabling you to practice coping techniques and reconnect with your authentic self.

Shop Bracelets

Clothing that Speaks

Our impact doesn't stop at jewelery. We've expanded our vision to include life-changing clothes adorned with messages of love, hope, and self-worth.

We hope by simply reading our empowering messages on our clothes, those around us are reminded of their value and experience a profound shift in their lives in just 5 seconds.

Shop Inspirational Clothing

Summer Sunshine

Introducing Our Summer 24' Collection

Dive into the sun and fun with our vibrant Summer 24' Collection! Inspired by the joy and relaxation of summer, our new collection features hoodies, tees, and lounge shorts in a cheerful yellow hue. Designed for comfort and style, these pieces are perfect for casual outings, evening bonfires, and everything in between.

Our upgraded super-soft tees and cozy oversized hoodies offer the ultimate casual chic look. Each piece proudly displays our inspiring tagline, "finding your inner strength within," along with motivational quotes to uplift you and those around you.

We’re also excited to introduce our new 5 Second Rule Bracelet featuring Yellow Jade. This beautiful bracelet complements our summer collection and helps balance emotional and physical well-being.

Explore the limited-edition Yellow Collection and elevate your summer wardrobe with comfort, style, and positivity.

With gratitude, Pam

Read More

As Seen in...


5-4-3-2-1. Pam Emmil didn’t count on a pain medication prescription plummeting her into addiction. But those five numbers, just 5 seconds at a time, helped her count steps back to sobriety and to a thriving, therapeutic business.

Read Pam's Story