My Pain gave me Purpose which has led me to my Passion.
- Pam Emmil
5 Second Rule Bracelet Founder
The 5 Second Rule Gemstone Bracelet
A reminder to act when that little voice in your head says, “I can't.”
Hi, I’m Pam Emmil
I’m a wife, mom, and entrepreneur who has experienced firsthand the redeeming power of God’s grace. In 2018, through His strength, I stepped into sobriety and discovered a new purpose — to use my story to help others.
The 5 Second Rule Bracelet began as a tool to calm my anxious thoughts and turn worry into prayer. What started as a personal reminder to pause, breathe, and lean on God has grown into a faith-driven brand that inspires thousands to find their inner strength within.
Every bracelet and piece of apparel I design is more than just an accessory — it’s a daily reminder that with God, you are never alone. You are loved, chosen, and equipped to face whatever comes your way.
My mission is simple: to encourage others to turn to God in their hardest moments and to wear their faith as a bold reminder of His unfailing love.
Join me on this journey of finding your inner strength within — through Him.
My Family
My WHY
This business has always been a family effort, and I couldn’t do it without them. My husband, Bruce, is my rock—he’s the muscles behind the scenes, setting up and tearing down at vendor shows, always ready to lend a hand.
My daughters, Courtney and Kaitlyn, have been with me from the beginning. They’ve worked vendor shows, labeled products, assembled bracelets, and contributed their creativity and love.
Now, while they both live out of state and continue to offer unwavering emotional support, Courtney has taken on the role of email marketing and graphic content manager for my business. I’m so proud of her journey, and it’s a blessing to now support her as she grows her own business too.
And now, Kaitlyn’s fiancé, Logan, has joined the crew, helping at vendor shows and being the muscles for tear down and set ups and becoming part of our family’s story.
Their love, dedication, and belief in me are why I keep going. Together, we’re creating more than a business—we’re building a legacy of resilience, love, and the message that we all have the power to find our inner strength within.
Pam's Principles
Live your best life, one day at a time.
Treat others with kindness and grace.
Believe that you are more than your circumstances.
Work your passion—hustle with heart, not just hard.
God has a plan for you. Listen, trust, and follow His lead—not just your own.
"Your strength lies within you—find it, trust it, and let it shine."