Kirkwood Mall Store Hours this week. Tuesday, New Year’s Eve 11 am to 2 pm. Wednesday, New Year's Day 11 am to 5 pm. Thursday Closed. Friday Noon to 8 PM, Saturday Noon to 7 pm and Sunday Noon to 6 pm.

Ignite change in just 5 seconds

We believe in the transformative power of just 5 seconds. Inspired by founder Pam Emmils' recovery journey from opioid addiction, we are the creators of the life-changing 5 Second Rule Bracelet and empowering clothes that can change lives in just 5 seconds. Join us in embracing the power of 5 seconds to unlock a life full of joy, purpose, and love, and together, let's transform lives, one second at a time.

finding your inner strength within

THE 5 SECOND RULE BRACELET

The 5 Second Rule Bracelet is more than just a piece of jewelry—it’s a powerful tool designed to help you take control of your thoughts and actions.

Inspired by the transformative 5 Second Rule technique, this bracelet serves as a tangible reminder to pause, count backward, and redirect your energy toward positivity and purpose. Crafted with carefully selected gemstones, each bracelet is handmade to promote emotional and physical well-being, making it a meaningful accessory for anyone seeking balance, resilience, and inspiration.

The bracelet is a symbol of transformation, enabling you to practice coping techniques and reconnect with your authentic self.

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Your New Favorite Sweatpants Have Arrived –

Cozy, Stylish, Empowering!

The inspiration behind our sweatpants lies in the idea of comfort as empowerment.

They are designed to not only feel good but to remind you of your inner strength within.

The slightly weighted fabric is intentionally chosen to provide a calming, grounding effect, helping to alleviate stress and anxiety—a tangible form of support during challenging moments.

The motivational tagline, “Finding Your Inner Strength Within,” is a central piece of the design, curving on the front pocket as a daily reminder that strength comes from within.

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Clothing that Speaks

Our impact doesn't stop at jewelery. We've expanded our vision to include life-changing clothes adorned with messages of love, hope, and self-worth.

We hope by simply reading our empowering messages on our clothes, those around us are reminded of their value and experience a profound shift in their lives in just 5 seconds.

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As Seen in...

THE 5 SECOND RULE STORY

5-4-3-2-1. Pam Emmil didn’t count on a pain medication prescription plummeting her into addiction. But those five numbers, just 5 seconds at a time, helped her count steps back to sobriety and to a thriving, therapeutic business.

Read Pam's Story